Tata's acquisition of the Jaguar and Land Rover.

“Napoleon was right, this is a country of traders and shopkeepers. And as long as somebody buys their assets and makes something good out of it, as long as there are jobs, the British don't mind. I was saying somewhere, if somebody came with an offer for the royalty, the British would enter negotiations,” House of Lords Member, Lord Meghnad Desai said.

And the British sense of loss over the sale is quite evident. “There have been noises that this is an Indian company coming into British territory to purchase what is part of our heritage. I think there is a sense that we are, as a country, selling another important brand to another country. However, what is important is where this country is based, where the cars are based,” Motoring Editor of Auto Express, Freelander Landan Strong said.

But whoever owns the company, these cars will always be British, and for the foreseeable future, made in Britain.

British brands could still be made in the UK and some production overseas as well so long as the core brand is still seen as British. Following many troubled years Many drivers will want to see the rigourous quality assurance of the vehicles such as the safety standards of the Freelander upheld.

Meanwhile, many others say that the cars were so saleable because they had a British stamp on them.

Would Tata have bought Jaguar and Land Rover if they were not such emotional products? I think the fact that they are so British, and they have this tremendous reputation made them valuable enough for Tata to be interested in investing the money in the first place.

It is believed that Tata, too, wants the cars to go on looking British.

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Tata's acquisition of the Jaguar and Land Rover.

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