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Home > Blogs > Things that Pop into my Head > Permalink Robert Pattison's New Pants
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Things that Pop into my Head 
'Twilight' actor heart throb Robert Pattison is the inspiration behind a new range of men's underwear. The new slim fit range at Marks & Spencer has taken R Patz as its inspiration and feature a low rise waist band, designed to be worn under skinny jeans. Known as the R-pant, the idea behind it is to appeal to a younger demographic according the Richard Beale, head of merchandising at M&S. Hipsters have been increasingly popular over recent years. Olie Arnold, style director of Men's Health believes a market exists. \"I hate seeing the waistbands of men's pants poking out of the top of their jeans\". It seems that buyinh men's underawear is shortly going to become as complicated as buying ladies' lingerie. I spend ages wandering the aisles sometimes trying to figure out which style I want, low rise, short, thong, brazilian - the list goes on. Now it seems that men's underwear is going the same way. Spread the Word
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